This is a short social media sample strategy for the new Susan G. Komen Central New Mexico, Men Get Breast Cancer Too campaign. The key fact that has inspired the birth of this campaign is, many men are unaware of the fact that they can get breast cancer, and that the mortality rate for men with breast cancer is much higher than that of women.
The main problem to over come is lack of awareness, as well as the stigma placed on male breast cancer. ?The main goal is to raise?awareness of male breast cancer among New Mexican men, remove the stigma, and inform them of risk factors and?prevention.
The strategy is to reach our target market through several social media platforms including Facebook and Twitter along with media pieces like fliers, posters, T-shirts and drink koozies. All media pieces will include the?mandatories, which are the new Susan G. Komen Central New Mexico logo, and the 2013 slogan. They will also?utilize subtitles, bullet points, large fonts and bright colors to get our message across quickly and easily.??The T-shirts and drink koozies will double as fun and?informative?media pieces that men can take home.
We will also?develop?a social media campaign that will be content driven. The content will include key facts and?important?information all men should know about breast cancer. It will have call to actions for both men and the wives and girlfriends of men, and information on where men can get screening or assistance from a?physician. We will have giveaways, prizes and list different ways both men and women can get involved to not only raise awareness about breast cancer in men, but breast cancer?prevention?and work towards?a cure.
We can measure this by the amount of response we get via Facebook and Twitter, along with the local and national anual breast cancer statistics.
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Source: http://www.insurgocreative.com/2013/04/03/men-get-breast-cancer-too/
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