11 Ways Planning You Content Can Help Your Business | Today's ...

One of the things we are not told when we start a business, especially an online business, is how much content (copy) you must create. I?ve found this can be stumbling block for many entrepreneurs especially if you?re not terribly excited about writing. The good news is you can simplify the process by creating a plan (and/or outsourcing your efforts).

The best way to do this is to collaborate on a Content Strategy Plan.

When created properly your Content Strategy Plan will help you save time, money and create copy to get more traffic to your website.

I?ve identified 11 ways your Content Strategy Plan can help your business (and there are many more).

Basically, having your Content Strategy Plan in place means:

1. Your overall marketing theme is clearly defined to work with your sales goals?and help you meet your projections
2. The majority of your electronic newsletter or eZine?copy can be created in advance so you can focus on working with clients while your fresh content is attracting new blog or website visitors
3. You won?t have to search for blog topics you?ll have your?blog topics clearly identified
4. No more scrambling around?at the last minute?trying to decide what to write articles about because you have a customized Content Strategy Plan
5. Video script?ideas are right at your fingertips?so there?s no excuse for being camera shy (remember search engines love video)
6. Everything you create ties together to skillfully promote you and your services?including web copy, social media, PR, blog posts and more
7. You?re continually offering solutions to your customers problems with your marketing materials because you have a strategic plan to be of service and?increase?your income
8. JV partnerships and other special promotions are planned in advance?(making it easier to say ?no? to opportunities that are not a good fit & identifying the big players who plan ahead just like you)
9. You have a master plan to review, implement and adjust as necessary?to ensure you?re reaching your goals
10. More ideas to leverage your current relationships, build new relationships and stretch your own goals
11. You are planning ahead so you can?create more time and space for growth?and you?re strategically writing for the web to get more traffic and ultimately serve more clients

To be fair, creating your Content Strategy Plan will take some time and effort but the rewards are worth it. Imagine the peace of mind you?ll have when your Content Strategy Plan is in place. What is your plan?

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Source: http://todaysinnovativewoman.com/2012/03/11-ways-planning-you-content-can-help-your-business

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