Report: Redbox Looks to Canada for Expansion

Citizens of the Great White North may soon be getting a Redbox kiosk in their neighborhood. Redbox is reported to be bringing its kiosks to Walmart stores across Canada, and according to a report from The Globe and Mail,?Redbox has signed an agreement with Canadian convenience store operator Alimentation Couche-Tard Inc.

Redbox interim president Gregg Kaplan is enthusiastic about the new expansion:

?Historically, a pretty good rule of thumb, what we?ve seen in other businesses is that Canada can get to roughly 1/10 the size of the U.S. market . . . We?re not projecting that yet because we haven?t had the experience there, but it feels like it could be sizable.?

Redbox?s Canadian pricing will reportedly come in 50-cents higher than U.S. pricing for DVD, Blu-ray and video game rentals.

How well do you think Redbox will fare north of the border?

[via Benzinga]

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